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MarketingIntermediate

Advertising Diploma

6-8 months
2,180 students
4.7/5
Certified
Advertising Diploma

Course Overview

The Diploma in Advertising provides a comprehensive understanding of fundamental marketing principles and practices, with a focus on how the marketing environment influences various marketing activities. The program explores the core responsibilities, challenges, and decision-making processes faced by marketing managers. Participants will examine contemporary issues and strategies related to product management, distribution channels, sales techniques, pricing strategies, promotional activities, and consumer behavior. Emphasizing an integrated marketing approach, the course aims to equip learners with the skills necessary to develop and implement an effective and balanced marketing mix.

What You'll Learn

Comprehensive advertising principles
Marketing environment analysis
Promotional strategy development
Consumer behavior insights
Integrated marketing approach

Curriculum

1
Advertising Fundamentals
2
Creative Strategy and Development
3
Media Planning and Buying
4
Digital Advertising
5
Brand Communications
6
Consumer Psychology
7
Campaign Management
8
Advertising Analytics

Course Information

Duration6-8 months
LevelIntermediate
Students2,180
Rating
4.7/5

Certification

Professional Advertising Diploma

Upon successful completion, you'll receive an industry-recognized certificate that validates your expertise.

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