Advertising Diploma

The Diploma in Advertising provides a comprehensive understanding of fundamental marketing principles and practices, with a focus on how the marketing environment influences various marketing activities. The program explores the core responsibilities, challenges, and decision-making processes faced by marketing managers. Participants will examine contemporary issues and strategies related to product management, distribution channels, sales techniques, pricing strategies, promotional activities, and consumer behavior. Emphasizing an integrated marketing approach, the course aims to equip learners with the skills necessary to develop and implement an effective and balanced marketing mix.